Denim that turns the basic into a statement

ICON DENIM Los Angeles treats denim as a style playground rather than a basic. The brand offers a wide range of fits: wide, cropped, straight, bootcut, flare and relaxed.

Its pieces have been worn by Taylor Swift, Gigi Hadid and Hunter Schafer. Yet the price point remains accessible, built around one idea: you don't need to be famous to look iconic.

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This brand is part of our selection, but no pieces are available online right now. New stock arrives regularly, so check back soon or visit us in store in Waterloo.

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Icon Denim makes wide-leg, high-waisted jeans in soft denim with carefully worked details: side slits, raw hems, gentle washes. The Poppy is the signature style.

At Butterfly, you will find the Poppy in its different versions, the Debby, the Daddy Bea and the Kiki, sorted by best sellers.

Delivery in Belgium and Europe, or collect in our Waterloo boutique.

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